Sales Professional

Program Info:

Admission Requirements

Grade 12 or equivalent or Mature Student Status. Courses are open to any applicant who possesses a good command of the English language and is able to follow instructions. An admissions interview will be administered to determine if the applicant has the required interest, motivation, and entry-level skills to take this program. Full-time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.

Program Highlights

With an ever-growing and competitive market, companies are constantly in need of highly professional and motivated salespeople who can be successful in any type of environment. The discerning Sales Professional understands that it is not so much what you do, but “how” you do it. Partnerships and relationships are established and maintained only when the Sales Professional provides exceptional customer value. Customers have fundamentally changed their expectations in recent years and desire to build a relationship with a Sales Professional who provides value, not just communicates it. This program is designed to provide students with the fundamental skills, knowledge, and attitudes required for success in an entry-level position. It will appeal to those individuals who are charismatic, energetic, strong communicators, driven by results, and willing to put themselves on the front line. This program provides students with:

    • The knowledge and skills necessary to manage relationships and key accounts.


    • An understanding of the sales profession and the environments in which they will be selling.


    • The opportunity to explore the consultative selling approach and various selling processes in depth.
    • Professional skills to develop sale proposals and deliver effective sales presentations.
    • The ability to assess their potential clients and adjust their personality style to successfully build rapport with each client.

* Not all programs are offered at each location.

Career Opportunities

Graduates of this program will find opportunities in a variety of companies that produce or provide goods and/or services. Careers that correspond with the skills learned in this program include:

  • Account Executive
  • Sales Agent
  • Broker
  • Exporter
  • Merchandiser
  • Sales Consultant
  • Salesperson
  • Sales Representative


Upon completion of the program the participant must demonstrate the following core competencies:

  • Word Processing
    Basic level of proficiency in Microsoft Word
  • Spreadsheets
    Basic level of proficiency in Microsoft Excel
  • Database Management
    Advanced level of proficiency in Microsoft Access
  • Graphics/Presentation
    Advanced level of proficiency in Microsoft PowerPoint
  • Office Skills
    Basic level of proficiency in Microsoft Outlook and Internet Fundamentals
  • Business Skills
    Customer Service, Marketing and Sales, Business Correspondence Levels 1 and 2, Grammar Essentials for Business Writing, Business Essentials, Business Math, Business Verbal Communication, Business in the Digital Age, Business Law and Ethics, Business Negotiations & Contracts, Business Presentations, Principles of Selling, and Professional Selling
  • Job Readiness/Employability Skills
    Job Search and Résumé Writing and Employment Success Strategies

Program Type:


Anticipated salary:

C$22,701 – C$91,037
(Information from PayScale Canada)

Program Duration

34 Weeks

Program Notes:

Tuition fees include all materials and student manuals. Financial assistance may be available to qualified students.

Program Category:

Program Syllabus:


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