Marketing Coordinator

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Program Info:

Admission Requirements

Grade 12 or equivalent or Mature Student Status. (The age for Mature Status for BC and other provinces is 19.)
Courses are open to any applicant who possesses a good command of the English language and is able to follow instructions.
An admissions interview will be administered to determine if the applicant has the required interest, motivation, and entry-level skills to take this program.
Full-time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.

Program Highlights

The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities. Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career. The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training.

This program provides students with:

  • Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada,and in some cases, internationally.
  • An introduction to the most relevant aspects of marketing support and administration.
  • Professional skills in high demand by employers. These skills include: team-work, communication, customer service, leadership, research and problem solving.
  • A solid knowledge of marketing practices and principles. It also develops the student’s ability to relate and apply this knowledge to the many facets of marketing.
  • Proficiency in Microsoft Office Applications and graphics.

Financial assistance may be available to qualified students. Students must achieve a 75% program average to earn a Marketing Coordinator Diploma.

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Career Opportunities

This program provides the student with a range of marketing knowledge and skills, which prepare them for many aspects of marketing.
Graduates of this program are prepared for entry-level marketing support, and administrative positions in a variety of industries, specializing in those areas of greatest interest, experience, and ability. Careers in marketing communications, such as marketing, advertising, direct marketing, public relations, and market research are available to those students who possess the proper combination of marketing skills, experience, personal ability, and aptitude. Careers that correspond with the skills learned in this program include:

  • Marketing & Events Coordinator
  • Sales & Marketing Coordinator
  • Direct Marketing Coordinator


Upon completion of the program the participant must demonstrate the following core competencies:

Core Business & Computer Courses*

  • Keyboarding
    Minimum 25 words per minute (WPM).
  • Operating Systems
    Basic level of proficiency in a Windows.
  • Software Fundamentals
    Basic level of proficiency using the Internet, Microsoft Outlook, and Microsoft Access Intermediate level of proficiency in Microsoft Word, Microsoft Excel, and Microsoft PowerPoint
  • Office Skills
    Completion of Office Procedures Levels 1 & 2
  • Business Skills
    Completion of Grammar Essentials for Business Writing, Business Correspondence Levels 1 & 2, Business Math, Customer Service, Project Management Fundamentals, and Microsoft Project Level 1
  • Graphics Skills
    Proficiency in Microsoft Publisher, Adobe Photoshop, and Adobe Illustrator
  • Employability Skills
    Job Search and Résumé Writing, Employment Success Strategies, and Thought Patterns for a Successful Career

Core Business/Marketing Specialty Courses*

  • Business Skills
    Business Essentials, Marketing & Sales, Marketing Administration, Business in the Electronic Age, Principles of Selling, Professional Selling, and Business Presentations
  • Program Type:


  • Anticipated salary:

    C$34,177 – C$55,394 (Information from PayScale Canada)

  • Program Duration:

    51 Weeks

  • Program Notes:

    Financial assistance may be available to qualified students.
    Students must achieve a 75% program average to earn a Marketing Coordinator Diploma

  • Program Category:


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