What Is Marketing?
At its basic level, marketing is about determining the value of your product or service and communicating that information to customers. Yet a career in marketing can mean many things. Some professionals who work in the field of marketing are mainly focused on advertising, which on its own is already a very broad occupational realm; while for others it could be more closely related to sales or public relation responsibilities. A marketing occupation may require you to be equipped with information technology knowledge, especially in today’s digital age. It may also require you to be heavily involved in creative design, or associated with marketing analytics and research.
What Does Marketers Do?
Marketing professionals are also called marketers. They take responsibility of a wide variety of interesting things, but their job descriptions vary substantially by level and by company. As a marketer, you must be familiar with a variety of marketing techniques and venues.
You should have an eye for branding, instinctively understanding consumer behaviour, but should also be able to extrapolate the data that proves a particular marketing strategy. While working in the marketing industry, you may be in charge of database maintenance, market surveys and researches, event coordination, newsletter and press-release distribution, campaign organization, proposal preparing. You may also be associated with website and social media maintenance, desktop publishing, clients facilitating, budget management, and much more.
Why Work in Marketing?
If you are interested in advertising, promotion, branding, selling, communications, creative design, or analytical research, then you are probably well-suited for a marketing career! Marketing can be a stimulating job where you have endless opportunity to be creative and make things happen. Marketing is also a highly interactive, and you may find yourself working with interesting people on numerous exciting campaigns.
You can also incorporate your personal interests into your professional life by targeting a marketing career with a specific focus. For example, you could head into content marketing if you are passionate about writing, while digital marketing becomes a popular choice for people with a background in technology. Once you’ve set marketing as your career goal, you can steer your education and training in that direction.
Expand Your Professional Network!
At its core, marketing is all about delivering your message to your target audience in an easy-to-understand way in order to encourage them to buy your product or service. Marketing requires constant communication with people, and as a marketer, you need to find ways to engage your audience. As a marketing professional, you need to really know your potential customer, get along with your clients, develop a comprehensive knowledge of what target audiences might want through research, and know how your audiences will respond to your message.
Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. If you love collaborating with others, a marketing career could be just what you want.
How Much Do Marketers Make?
According to PayScale Canada, a Marketing Coordinator earns an average salary of C$42,045 per year. The average annual total pay ranges from $32,768 to $55,193, with a maximum profit sharing from $250 to $5.068 and a maximum commission pay of $1,150.
Most of enter level marketing positions lead to more advanced jobs such as marketing manager, marketing specialist, marketing communications manager, project manager, or marketing director.
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