Privacy Policy

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Privacy Policy

Last updated: October 2025

1. Who We Are and How to Contact Us

Academy of Learning Career College (AOLCC) operates across Canada through company-owned and independently owned franchise locations. Our head office is at 100 York Boulevard, Suite 400, Richmond Hill, Ontario L4B 1J8, Canada.

Privacy Officer: [email protected] | 1-888-462-6522 | 1-905-886-8591

2. What This Policy Covers

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our websites, microsites, landing pages, forms, online portals, and communications (the “Services”), and when you contact or visit our campuses. This Policy is intended to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and substantially similar provincial private sector privacy laws where applicable.

Table of Contents

  1. 1. Who We Are and How to Contact Us
  2. 2. What This Policy Covers
  3. 3. How We Collect Personal Information
  4. 4. Types of Personal Information We Collect
  5. 5. Cookies and Tracking Technologies
  6. 6. How and Why We Use Personal Information
  7. 7. Advertising, Targeting, and Retargeting
  8. 8. SMS, Calls, Email, and CASL Consent
  9. 9. Your Consent Choices and Preference Management
  10. 10. When We Share Personal Information
  11. 11. No Sale of Personal Information and Mobile Data
  12. 12. Cross-Border Transfers
  13. 13. Retention of Personal Information
  14. 14. Security Safeguards
  15. 15. Your Rights
  16. 16. Automated Decision-Making and Profiling
  17. 17. Children and Minors
  18. 18. Do-Not-Track and Global Privacy Control
  19. 19. Privacy Law Applicability by Province
  20. 20. Franchise and Campus Disclosure
  21. 21. Third-Party Links and Social Features
  22. 22. Changes to this Policy
  23. 23. Contact and Complaint Escalation
  24. 24. Glossary of Key Terms

3. How We Collect Personal Information

  • Directly from you: when you submit forms, book an appointment, request information, apply, enrol, participate in surveys, events, or contests, or communicate with us by email, phone, SMS, or chat.
  • Automatically: through cookies, pixels, SDKs, server logs, analytics tools, and similar technologies when you visit or interact with the Services.
  • From campuses and franchisees: where you interact locally, the campus may share information with head office for legitimate business purposes consistent with this Policy.
  • From service providers: such as CRM, marketing automation, and learning platforms engaged to support our Services.

4. Types of Personal Information We Collect

  • Identity and contact: name, email, phone, mailing address, preferred campus, program interest.
  • Admissions and enrolment: education history, goals, availability, financial aid interest, communications with advisors.
  • Marketing and communications: consent status, preferences, engagement history, opt-in logs.
  • Transactional and support: inquiries, appointment notes, service requests, ticket history.
  • Technical and usage: IP address, device IDs, browser type, operating system, language, pages viewed, referrer, city-level location, session data, event timestamps.
  • Call and SMS metadata: time, date, phone number, message logs, delivery status; we do not record call audio unless disclosed and permitted by law.

We do not intentionally collect sensitive personal information such as health, biometric, or religious data through marketing forms.

5. Cookies and Tracking Technologies

We use first- and third-party cookies, pixels, local storage, and similar technologies to operate the site, remember preferences, analyse usage, and measure advertising. For details about types, purposes, and how to manage settings, see our Cookie Policy. You can also visit the Digital Advertising Alliance of Canada to manage interest-based advertising choices.

6. How and Why We Use Personal Information

  • Provide Services: respond to inquiries, process applications, schedule appointments, deliver program information, support enrolment, and student services.
  • Operate and improve: site analytics, debugging, testing, and enhancing content relevance and accessibility.
  • Marketing communications: send email, SMS, and phone communications where we have your consent or as permitted by law.
  • Advertising: deliver and measure campaigns, including remarketing and look-alike modelling (see section 7).
  • Security and fraud prevention: detect, prevent, and investigate misuse or suspicious activity.
  • Legal compliance: maintain records, handle complaints, and comply with lawful requests.

7. Advertising, Targeting, and Retargeting

We use platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, Microsoft Advertising, programmatic display networks, YouTube, and connected-TV to serve and measure ads. Technologies may include Google Tag Manager, Google Analytics 4 with Signals, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and call-tracking. Data used for targeting may include cookie IDs, device identifiers, hashed email or phone numbers where permitted, general location, and engagement events. You can manage preferences via platform settings or youradchoices.ca.

8. SMS, Calls, Email, and CASL Consent

  • Express consent: we present a dedicated checkbox for SMS and for email marketing separate from acceptance of Terms and Privacy. Consent describes the types of messages (program updates, reminders, promotions, service notifications) and message frequency may vary. Standard carrier rates may apply.
  • Implied consent: where permitted by Canada’s Anti-Spam Legislation (CASL), for example after an inquiry or enrolment; time-limited per CASL.
  • Opt-out: you may withdraw consent at any time by clicking “unsubscribe” in emails or replying “STOP” to SMS. For help, reply “HELP” or contact the Privacy Officer.
  • Record-keeping: we log consent, time, source URL, and form variant for audit purposes.

9. Your Consent Choices and Preference Management

You can manage marketing preferences through links in our messages or by contacting us. Withdrawing consent does not affect lawful processing prior to withdrawal and we may still send non-marketing service messages.

10. When We Share Personal Information

  • Service providers: CRM, marketing automation, analytics, advertising platforms, email and SMS delivery, call-tracking, payment processors, and IT security providers under contract with confidentiality and data-protection obligations.
  • Campuses and franchisees: to respond to your requests, admissions, scheduling, and student services.
  • Business transactions: as permitted by law in the context of a merger, acquisition, or financing, subject to safeguards.
  • Legal reasons: to comply with law, court orders, or to protect rights, safety, or security.

11. No Sale of Personal Information and Mobile Data

We do not sell personal information. Mobile numbers and SMS consent data are not shared with third parties or affiliates for marketing or promotional purposes. Sharing limited data with subcontractors who support messaging or customer service is permitted only for that purpose. Text messaging originator opt-in data and consent are not shared with any third parties.

12. Cross-Border Transfers

Personal information may be processed in Canada and other countries where our service providers are located, including the United States. We use contractual safeguards designed to ensure a comparable level of protection to that required under Canadian law. Information may be accessible to foreign courts, law enforcement, or national security authorities.

13. Retention of Personal Information

We retain personal information only as long as necessary for the purposes set out in this Policy and to meet legal, regulatory, tax, accounting, or reporting requirements. When no longer required, information is securely deleted, anonymised, or archived with restricted access.

14. Security Safeguards

We implement reasonable physical, administrative, and technical safeguards proportionate to the sensitivity of the information, including encryption in transit, access controls, logging, network protections, and employee training. No method of transmission or storage is completely secure.

15. Your Rights

  • Access and correction: request access to or rectification of your personal information.
  • Withdraw consent: at any time for marketing or other processing based on consent.
  • Portability and restriction: where required by provincial law, request a copy in a portable format or ask us to restrict processing.
  • Automated decisions: request information about automated decisions that have legal or similarly significant effects and ask for human review where required (see section 16).

To exercise rights, contact the Privacy Officer (section 23). We may need to verify your identity before responding.

16. Automated Decision-Making and Profiling

We may use automated rules for lead routing, scheduling, and marketing segmentation. These processes do not make decisions that produce legal or similarly significant effects without human review. If that changes, we will provide clear notice and a simple way to request human review.

17. Children and Minors

Our marketing Services are intended for adults at least 18 years of age. We do not knowingly collect personal information from children under 18. If you believe a minor has provided information, contact us and we will delete it.

18. Do-Not-Track and Global Privacy Control

Industry standards for Do-Not-Track (DNT) signals are not uniform, so we do not respond to DNT at this time. If your browser supports Global Privacy Control (GPC), we will honour it where legally required by treating it as an opt-out of certain tracking for advertising.

19. Privacy Law Applicability by Province

PIPEDA applies except where a province has substantially similar legislation. For private-sector organizations, Alberta’s Personal Information Protection Act (PIPA), British Columbia’s PIPA, and Quebec’s Act respecting the protection of personal information in the private sector (including Law 25 amendments) may apply. We will follow the law that affords the highest level of protection in the relevant jurisdiction.

20. Franchise and Campus Disclosure

AOLCC campuses are independently owned and operated franchise businesses. Each campus may act as a separate organization responsible for the personal information it collects directly and for meeting provincial regulatory requirements. Head office provides brand and systems support and may act as a service provider or joint controller depending on the activity.

21. Third-Party Links and Social Features

Our Services may link to third-party sites or embed content and social features (for example, YouTube, Meta, LinkedIn, TikTok). Your interactions with those services are governed by their privacy policies, not this Policy.

22. Changes to this Policy

We may update this Policy from time to time. The “Last updated” date reflects the latest version. Material changes will be highlighted on this page or communicated by other reasonable means.

23. Contact and Complaint Escalation

To ask questions, exercise rights, or make a complaint, contact our Privacy Officer:

  • Privacy Officer
    Academy of Learning Career College
    100 York Boulevard, Suite 400, Richmond Hill, ON L4B 1J8
    Email: [email protected]
    Phone: 1-888-462-6522 or 1-905-886-8591

If your concern remains unresolved, you may contact the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner.

Glossary of Key Terms

  • “AOLCC” – Academy of Learning Career College.
  • “CASL” – Canada’s Anti-Spam Legislation governing commercial electronic messages and consent.
  • “Cookie” – A small file placed on a device to remember preferences and track interactions.
  • “Global Privacy Control (GPC)” – A browser signal indicating a user’s privacy preference to opt out of certain tracking.
  • “Personal information” – Information about an identifiable individual as defined under PIPEDA or applicable provincial law.
  • “Profiling” – Automated processing to evaluate personal aspects, such as interests or behaviour, used for segmentation or targeting.
  • “Service provider” – A third party engaged under contract to process personal information for us and only on our instructions.

Effective Date: October 2025