This course is for the student who is just getting ready to launch his/her own company and is looking for sound approaches to grow the business. In this course the student will develop an understanding of marketing for a home inspection business, and the importance of developing a company identity with a market focus. The student will understand what good customer service skills are, and how to handle complaints. The student will also learn the principles of a marketing plan, and new market directions. The course touches upon advertising, public relations, and sales; managing customers, and building effective relationships with them are also covered in this course.
Course manual provided for on-going reference. There is a final exam upon completion of the course. Participants who receive 75% or higher on their exam will receive a certificate.
Section 1: Communication
Section 2: Professional Practice