This course is for the student who is just getting ready to launch his/her own company and is looking for sound approaches to grow the business. In this course the student will develop an understanding of marketing for a home inspection business, and the importance of developing a company identity with a market focus. The student will understand what good customer service skills are, and how to handle complaints. The student will also learn the principles of a marketing plan, and new market directions. The course touches upon advertising, public relations, and sales; managing customers, and building effective relationships with them are also covered in this course.
Course manual provided for on-going reference. There is a final exam upon completion of the course. Participants who receive 75% or higher on their exam will receive a certificate.
Section 1: Communication
Section 2: Professional Practice
Program: Business Programs
Of interest to: Individuals interested in pursuing a career as home inspectors, in a home inspection firm, starting their own home inspection business, or owning a franchise, and furthering their knowledge of communication in the home inspection industry.
Course aim: To familiarize the student with proper communication skills, and necessary reporting requirements of the home inspection industry.
Method of Delivery: Learning supported by a qualified off-site instructor; students are provided with course content that includes all of the required courseware, and are supported by a live technical instructor during regular business hours. Students have access to an instructor via e-mail outside of regular business hours.
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