This course will assist students in learning the fundamentals of effective business planning. It teaches students the concepts they need to understand in order to properly assess a new business idea and make it yield results. Several skill-building exercises help to put the theory into practice. Topics covered include organizing a business plan, choosing a business name, developing a mission statement and executive summary, analyzing the environmental factors that can affect a business, marketing the business, and managing people and the competition. Students are provided the opportunity to apply and develop their business planning knowledge through the completion of tasks and review questions.
Course manual provided for on-going reference. There is a final exam upon completion of the course. Participants who receive 75% or higher on their exam will receive a certificate.
Module 1: Small Business and Entrepreneurs; The Business Plan; Why Business Planning?; Entrepreneurial Characteristics and Personal Assessments; Success and Failure
Module 2: Business Options; Business Legal Structures; Choosing a Name and Registering for Licenses and Permits; Patents, Copyright, and Trademarks; Defining Your Real Business; Budgeting and Financial Planning
Module 3: The Mission Statement; The Executive Summary; Ideas, Trends, and the Product Life Cycle; Environmental Factors
Module 4: The Marketing Process; Marketing Strategy and the Marketing Mix; Market Segmentation and Your Target Market; Setting Goals and Objectives
Module 5: The Marketing Mix and the Environmental Framework; Products and Services; Price; Place; Promotion
Module 6: Building a Team; Managing People; Selecting Professional Advisors; The Competition; Positioning