Grade 12 or equivalent or Mature Student Status. Courses are open to any applicant who possesses a good command of the English language and is able to follow instructions. An admissions interview will be administered to determine if the applicant has the required interest, motivation, and entry-level skills to take this program. Full-time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.
The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities. Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career. The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training. This program provides students with:
- Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada, and in some cases, internationally.
- An introduction to the most relevant aspects of marketing support and administration.
- Professional skills in high demand by employers. These skills include: teamwork, communication, customer service, leadership, research and problem solving.
- A solid knowledge of marketing practices and principles. It also develops the student’s ability to relate and apply this knowledge to the many facets of marketing.
- Proficiency in Microsoft Office Applications and graphics.
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This program provides students with a range of marketing knowledge and skills that prepare them for many aspects of marketing. Graduates of this program are prepared for entry-level marketing support and administrative positions in a variety of industries, specializing in those areas of greatest interest, experience, and ability. Careers in marketing communications, such as marketing, advertising, direct marketing, public relations, and market research are available to those students who possess the proper combination of marketing skills, experience, personal ability, and aptitude. Careers that correspond with the skills learned in this program include:
- Marketing & Events Coordinator
- Sales & Marketing Coordinator
- Direct Marketing Coordinator
Upon completion of the program the participant must demonstrate the following core competencies:
- Operating Systems Basic level of proficiency in a Windows operating system
- Word Processing Advanced level of proficiency in Microsoft Word
- Spreadsheets Intermediate level of proficiency in Excel
- Graphic/Presentation Microsoft Publisher, Photoshop Basics, Illustrator Basics, and advanced level of proficiency in Microsoft PowerPoint
- Database Management Basic level of proficiency in Microsoft Access
- Office Skills Internet Fundamentals, basic level of proficiency in Microsoft Outlook, and Office Procedures Level 1 and Level 2
- Business Skills Customer Service, Business Math, Grammar Essentials for Business Writing, Business Correspondence Level 1 and Level 2, Project Management Fundamentals Level 1, Microsoft Project Level 1, Business Essentials, Marketing & Sales, Marketing Administration, Business in the Electronic Age, Business Presentations, and Event Marketing
- Job Readiness/Employability Skills Job Search and Résumé Writing and Employment Success Strategies