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Marketing Coordinator
The Marketing Coordinator Diploma is designed to prepare students for
entry-level marketing support positions relating to a variety of
integrated marketing and communication activities. Its
objective is to expose students to a broad range of marketing
knowledge and processes, administration skills, and practical
tools that will assist them in dealing with situations within a
marketing related career. The program will provide the
skills to progress into manager-level careers, given the proper
combination of skills, experience, personal attributes, and
additional training.
This program provides
students with:
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Leading-edge marketing skills and current course curriculum
relevant to today's businesses in Canada, and in some cases,
internationally.
- An
introduction to the most relevant aspects of marketing support
and administration.
-
Professional skills in high demand by employers. These
skills include: team work, communication, customer service,
leadership, research, and problem solving.
- A solid knowledge of marketing practices and
principles. It also develops students' ability to relate
and apply this knowledge to the many facets of marketing.
-
Proficiency in Microsoft Office Applications and graphics.
Career Opportunities
Graduates of this program are prepared for entry-level marketing support and
administrative positions in a variety of industries. Careers in marketing
communications, such as advertising, direct marketing, public relations, and
market research, are available to those students who possess the proper
combination of marketing skills, experience, personal ability, and aptitude.
Careers that correspond with the skills learned in this program include:
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Direct Marketing Coordinator -
Marketing & Events Coordinator -
Sales & Marketing Coordinator
Duties
& Responsibilities
Individuals working in a Marketing Coordinator career perform a wide range of
marketing support and administrative duties relating to the day-to-day
operation of a marketing department. Specific job duties vary with
education and experience and may include:
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Assist Marketing Manager to coordinate a wide range of integrated marketing
and communication activities.
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Interface and build relationships with counterparts
at marketing suppliers.
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Coordinate production of various marketing communications.
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Desktop publishing, developing and maintaining sales collateral and proposals, rate cards, brochures, newsletters, and other marketing materials.
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Oversee the execution/production of marketing materials.
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Execute a variety of details involving direct mail, outbound calls, mass email broadcast campaigns, marketing events and trade shows, public relations, promotions, customer communications, media advertisements, and other marketing tactics.
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Track campaigns, prepare post campaign performance analysis reports and make recommendations for corrective changes to concurrent programs.
Not all programs are offered at each location.
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