Fundamentals of Destination Management and Marketing
This course is a comprehensive guide covering basic functions of the contemporary convention and visitor’s bureau (CVBs).
Students will learn how destination management organizations (DMOs) depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Course Prerequisite(s)
Students must be enrolled in the International Hospitality Management diploma program.
Not all courses available at all locations.