Marketing & Sales
The Marketing & Sales course introduces students to the theory and application of modern Canadian marketing concepts, principles, and techniques, and examines the importance of marketing in society as well as within a company. This course explores concepts relating to Consumer Behavior, Marketing Segmentation and Targets, Positioning, Branding and Brand Management, Advertising and Promotion, Packaging, Pricing, and other components of the marketing mix. Multimedia content is incorporated in this course to introduce, discuss, and enhance the learning experience.
Course Prerequisite(s)
- Business Essentials
- Microsoft Word Level 1
- Introduction to the Internet